The procedure you are asking about is Restore Medical's Pillar Implant Procedure, previously approved for treating snoring and recently approved for the treatment of mild to moderate sleep apnea. It involves the implantation into the soft palate of three soft "pillars" to stiffen the soft palate.
The ASAA does not endorse any company or any particular form of treatment for sleep apnea.
You can find more information about this procedure, insurance reimbursement and a list of doctors at http://pillarprocedure.com, including a set of Frequently Asked Questions at http://pillarprocedure.com/faq.asp.